Noberasco - FICO
The 20 square-metre Noberasco stand, at FICO Eataly World, is completely made of wood and Corten steel and was finished in just seven working days. Multimedia units show the company’s history of dried-fruit production, spanning more than a hundred years.
The layout consists of two touch-stations with in-depth information on the raw materials used, four Augmented Reality tablets, which demonstrate packaging and go into detail on products, and a monitor and Virtual Reality unit taking visitors on a virtual tour of the production plant.