Lamborghini - FICO
Bologna
The Lamborghini Area at FICO Eataly World is a world showcase, presenting Lamborghini’s history, the legend and the Museum. Its fifty-four square metres are modern, in line with the brand image, and offer a multimedia experience.
Using emotional videos, three vertical kiosks tell the product story and explain car types. Two of them display a racing wheel and a wheel rim, linking the installation closer to reality, and it is all accompanied by elegant lighting effects. Consulting a touch-table produces content on eco-sustainability, the production cycle and all the novelties of the Lamborghini Museum in Sant’Agata Bolognese. Visitors may sign up for the newsletter, join the Lamborghini universe and take advantage of discounted entry to the Museum.